I’m sure it took some imagination to design. But un-propped, it takes even more imagination to guess what it is designed for. My guess is the frontwire fish-hook-like staging areas are to carry twin loads of small carded items, and face them diagonally upstream. To my mind, the design simply won’t work with a large, double-holed package. Why the long frontwire  arms? To ultimately position the product staging area far forward where it can be seen, and possibly allow the arms to carry extra backstock that can be faced as needed. The center rear-mount metal plate label holder would remain highly visible if twin small packages were displayed. Not so visible for large oversize packages that span the gap.

Don’t believe anyone would angle hooks and product diagonally in the aisle? SEE “Angled Straight-Entry Scan Hook” and believe.

Enjoy trying to wrap your mind around this item? SEE “Mystery Fixture #1” and “Mystery Fixture #2” for other challenging fixture configurations.

For items retailed from twin hooks SEE…
“Loop Hook and Display Hook Oddly Paired”
“Fixturing Unbalanced Packages“
“Same Item, Two Selling Propositions”
“Twin Saws, Twin Hooked“
“Double Locking Theft Protection“
“Sports Memorabilia on the Skew“
“Twin J-Hooked Tie Downs“
“Anti-Planogram Anti-Theft Hooks“
“Twin Hook Mystery Fixture #3“
“Twin Arm Jewelry Faceouts“
‘Twin Hook Necklace Fixturing“
“Closet Rod Shelf Support Hooks“
“Label Holder Bridges Twin Hooks“
“Hooking Twin Holed Packages”
“Women’s Tools Twin Hooked“
“Twin Safety Loop Hook On A Tab“
“Ice Skate Pirouette on Twin Hooks”
“Toilet Seat Bar Merchandiser“

For twin- and multi-hook labeling SEE…
“Label Holder Bridges Twin Hooks“
“How to Make a Flip-Front Sign Holder in 4 Easy Steps”
“Slotwall and Label Strip Both Curve”

For a asymmetrical merchandising SEE…
“Asymmetrical Package Design”
“Scissor Display Offers Trial“
“Store Fixtures for a Secret Sect“
“Package Hooks Vertical and Askew“
“Eccentric Ice Skate Hook“
“Lash Curler as Objet D’Art“

For a thread on unbalanced Hammer hookery SEE…
“Store Fixtures for a Secret Sect”
“Hook Displays Hammer Diagonally“
“Diagonal Back Tags as POP” and
“Hammer Holder in Hardware“

For fixture research farther afield SEE…
“Angle the Package to Level the Name”
“Same Item, Two Selling Propositions”
“Sports Memorabilia on the Skew“
“Loop Hook Provides Product Neck Support”

For other Back Labeled implementations SEE…
“Card Wobble on Butterfly Hooks“
“Reverse Hooking A Spiral Rack”
“Back Labeled 1″ Grid Hook“
“Back Labeling a Multi-Hook with C-Channel”
“Back Labeling Butterfly Hooks”
“Color Code on Butterfly Hook”
“Back Labeling Halloween“
“Back Labeling Tiny Hooks”
“Back Labeling a Flatback Hook“
“Back Labeling Anti-Sweep Hooks”
“Back Labeling a Common Display Hook“
“Diminutive Anti-Sweep Hook“
“Finger-like Dividers Accept Scan Hooks“
“Strip Rod Metal Plate Slatwire Merchandiser“
“Eccentric Ice Skate Hook”

To research Back Labels in Pinterest SEE…
Back Labeled Fixtures in Retail

Challenge your fixture expertise further with…
“Slatwall Mystery Fixture #6“
“Bar-Mount Mystery Fixture #5“
“Stepped J-Hook Mystery Fixture #4“
“Twin Hook Mystery Fixture #3“
“Super-Duty Mystery Fixture #2“
“Daisy-Chain Mystery Fixture #1“

For a Pinterest Board of all see…
“Mystery Fixtures in Retail“