T-shirt fixture posts are inexplicably popular, so I keep a weather eye open for alternate creations. Here a saddle-mount frame tops the display featuring a pre-printed graphic roadmap to the T’s available. Nice hardware and poster, but I most admire displays that don’t require extra signage and use the “T” itself to create the visual to attract customers. T-shirt themes are very transient, and to me fixturing that allows instant changeover without pre-planned signage would permit the best in-store merchandising.
COMAPRE to “T-Shirt Billboards Saddle Mount.” SEARCH “T-shirt” to check out all posts. For a history of the “tee” click here.
Codos to the retailer for trying to present logo tees in a favorable presentation that will stimulate sales. But in my estimation this is the definition of half baked. If you are going to make an attempt to drive business, make it economical by using existing fixture hardware, why would you fold the product so you cannot see the full front showing the entire logo? Instead of 8 per frame, use two frames and show the entire product because the part that is hidden could have been the image that makes the sale. Attention to detail is paramount in visual merchandising. Sure hope when one item sells down and they are out of stock, that the upper display sample gets changed out.
Jerry Birnbach F.I.S.P.
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