This die-cut full-color sign and 3-way Sign Clip takes on the look of a sophisticated, special-purpose, custom-silhouette Flag System without the specialty fixture cost. The Sign Clips offer easy snap-in mount to C-channel. Why are they classified as 3-way? They will hold signs and talkers parallel to the C-channel oriented up, parallel oriented down, or as in this case, perpendicular. Sign Clips are also available in varieties that mount to extruded Shelf Edge Label Holder Systems. Contact your manufacturer for a range of Sign Clip options, and your printery for stock and custom die-cuts. *****
For a sign holder solution sans shelf edge strip see…
“3-Way Sign Clip Creativity“ (This Post)
“3-Way Sign Clip on a Hook“For alternate Grip Clip implementations…
“Grip Clip Adds Speech Balloon”
“Grip Clipping Wrong vs Right“For other unique small-scale communication SEE…
“Subdued Shelf Edge Micro Flag“
“Odd Label Violates Silhouette“
“2012 Tiny Label Holder Award”
“Cross Sell Postage Stamps at the Shelf Edge”
“3-way Sign Clip Creativity“
“3-Way Sign Clip on a Hook“For other posts where silhouetting is used see…
For other posts where silhouetting is used see…
“Flag Arm Has Skeg for Stability“
“Arm for Circular Foamcore Sign“
“Die-cut Shelf-Edge Branding by Butterfly”
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign”
“Sign Circle: Table Stand”
“Sign Circle: Faceout Mount“
“Sign Circle: Direct Bar Mount“
“Sign Circle: Vertical Bar Mount“
“Sign Circle: Horizontal Bar Mount“
“Sign Square: Faceout Mount”
“Sign Square: Bar & Rack Mount”
“Sign Square: Shelf Edge”
“Sign Insert is Die-Cut Shape,”
“3-Way Sign Clip Creativity,”
“Odd Holder Violates Silhouette,”
“Shelf Edge Micro Flags”
“Shock Absorber for Foamcore Sign“
“Clip Adds Speech Balloon to Merchandiser”
“Category Definition via Foamcore Sign Masthead“
“Cross Sell Postage Stamps at the Shelf Edge”For a visual Pinterest Board summary see…
“Silhouetted Sign Strategies in Retail“For more than you wanted to know on C-Channel try…
“Inseam Size as Visual Footnote“
“Rollerblade Skate Hook”
“Reverse Hooking A Spiral Rack”
“C-Channel Forms Shelf-Edge Tray“
“Curve Creates Store-in-Store Destination“
“Curved C-Channel and Label Strip“
“Shelf Overlay Includes C-Channel“
“Back Labeling a Multi-Hook with C-Channel”
“Empty Box Sells Full Box”
“Super-Duty C-Channel Mount“
“Strip Merchandiser Offers C-Channel”
“Round-Cornered C-Channel“
“Round-Cornered Gondola Shelf Cap“
“Round-Cornered Aluminum C-Channel“
“Round Cornered Island C-Channel“
“Slatwall Tray for Photo Albums.”
“Shelf-Edge Signs of Gold“
“Curved Channel Hosts Scan Hooks”
“Adjustable Shelf-Edge Tray for C-Channel“
“3-Way Sign Clip Creativity“
“Shelf-Edge Micro Flag”
“Shelf Edge Redundancy in Retail“For wood C-channel browse…
“Classic Bakery Shelf-Edge Label Holders“
“Traditional Bread Rack”
“Supermarket or Local Bakery”
“Despoiling Wood Fixtures“For all the inside info on outside shelf-edges see…
“Shelf Edge Profile Specs by Manufacturer“
This sign device and system makes a lot of sense as an inexpensive, clean, and easy to use component. The application is nice and allows for easy modifications as your message changes.
Unfortunately, in the case of this retailer, they are signaholics and believe that the more visual assault you can administer to the consumer the better chances are of selling product. The eye is a very smart part of the body that can adjust in a wink to bright light sources, dark conditions, wind, and visual assault. Less is more when it comes to selling product. Target puts a bulls eye without their name on an entire ad and everyone knows who it is. Coke as well as many other products have enjoyed success because of the simplicity of their message. The image shown here has so many forms of signage, formatted in many ways, and all it accomplished was to tell the eye to look the other way. So if you know a signaholic don’t give them this neat sign system because there is no telling what they might do with it because of its versatility..it is like asking an alcoholic, “want a drink”?
Jerry Birnbach F.I.S.P.
Blog: Retailers for a better tomorrow
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